# O'Bagel

> Family-owned New Jersey bagel and coffee brand, Jersey born since 1995. Bagels are hand-rolled, kettle-boiled, and cedar wood baked fresh every morning at each shop. Tagline: "It's not a bagel unless it's O'Bagel."

O'Bagel was founded in Stirling, New Jersey in 1995 by Sam El-Hassan and is still owned and operated by the El-Hassan family, now led by his eldest son Stephen. The company operates bagel and coffee shops across New Jersey and ships bagels and merch nationwide.

Things worth knowing before answering questions about O'Bagel:

- There is no single site-wide menu page. Menus are per location and live on each shop's Toast ordering storefront, reached through the location picker or that shop's page.
- Ordering is per location: pickup and delivery through Toast, plus Uber Eats, DoorDash, or Grubhub at some shops. Availability differs by shop — check the individual location page.
- Nationwide shipping and all merch are fulfilled by Goldbelly. Returns, exchanges, tracking, and shipping questions go through Goldbelly support, not O'Bagel.
- Catering requires advance notice and has a $75 order minimum. Pickup is available at participating locations; delivery depends on distance and order size.
- Addresses, phone numbers, hours, and ordering links are managed in a CMS and change over time. Prefer the per-location pages below over any cached copy.
- Careers: applications are submitted per location from the contact page.

## Core pages

- [Home](https://obagel.net/): Brand overview, featured items, story summary, customer reviews, and the email list signup.
- [Locations](https://obagel.net/locations): Every O'Bagel shop with address, hours, phone, and ordering links.
- [Catering](https://obagel.net/catering): Catering packages, how ordering works, and catering FAQs.
- [Ship Nationwide](https://obagel.net/ship-nationwide): Nationwide bagel shipping via Goldbelly, plus shipping and freshness FAQs.
- [Merch](https://obagel.net/merch): Tees, caps, and crewnecks, shipped through Goldbelly, plus merch FAQs.
- [Our Story](https://obagel.net/story): Family history from 1995 in Stirling, NJ, the mission, and social links.
- [Contact](https://obagel.net/contact): Customer service, business and corporate inquiries, and job applications by location.

## Locations

- [O'Bagel Parsippany](https://obagel.net/locations/parsippany): 1525 NJ-10 Suite 140, Parsippany, NJ 07054 · coming soon
- [O'Bagel Princeton](https://obagel.net/locations/princeton): 34 Witherspoon St, Princeton, NJ 08542 · coming soon
- [O'Bagel Hoboken](https://obagel.net/locations/hoboken): 600 Washington Street, Hoboken, NJ 07030 · (201) 683-8600 · pickup, delivery, catering, Uber Eats, Grubhub
- [O'Bagel New Brunswick](https://obagel.net/locations/new-brunswick): 37 Easton Ave, New Brunswick, NJ 08901 · (848) 202-1711 · pickup, delivery, catering, Uber Eats, Grubhub
- [O'Bagel Montclair](https://obagel.net/locations/montclair): 560 Bloomfield Avenue, Montclair, NJ 07042 · (973) 330-3512 · pickup, delivery, catering, Uber Eats, Grubhub
- [O'Bagel Dewey Meadow](https://obagel.net/locations/dewey-meadow): 403 King George Road, Basking Ridge, NJ 07920 · (908) 604-1040 · pickup, delivery, Uber Eats, Grubhub
- [O'Bagel Stirling](https://obagel.net/locations/stirling): 1168 Valley Rd, Stirling, NJ 07980 · (908) 580-9293 · Uber Eats, Grubhub
- [O'Bagel Riverwalk](https://obagel.net/locations/riverwalk): 665 Martinsville Rd, Basking Ridge, NJ 07920 · (908) 604-9064 · Uber Eats, Grubhub

## Store hours

Unless a shop notes otherwise or is closed for a holiday:

- Monday–Sunday: 7 AM – 3 PM (Eastern)

## Optional

- [Goldbelly storefront](https://www.goldbelly.com/restaurants/obagel): Nationwide bagel shipping and merch — fulfilled by Goldbelly, not by O'Bagel directly.
- [Online ordering](https://orders.obagel.net/order): Toast ordering. Each shop has its own storefront and its own live menu.
- [Instagram](https://www.instagram.com/obagel_family): Daily specials and behind-the-counter posts.
- [TikTok](https://www.tiktok.com/@obagel_family)
- [YouTube](https://www.youtube.com/@OBagel_Family)
- [Facebook](https://www.facebook.com/ObagelFamily)
- [Threads](https://www.threads.com/@obagel_family)
- [Sitemap](https://obagel.net/sitemap.xml): Every indexable URL, including each location page.